About
Our Story
The story of how SparkStory was born from a shared vision of
transforming marketing through innovation and authentic storytelling.
How We Got Started
We started Spark Story because we believe small businesses and ministries deserve the same level of marketing expertise as the big players — without the overwhelming costs.
Years of Experience and One Mission
To make powerful marketing simple, affordable, and effective for small businesses and ministries.
Jennifer brings over 15 years of experience as a CMO and agency co-founder, where she helped scale companies 10x and lead them to INC 5000 success. Now, she’s taking that expertise and using it to partner with businesses and ministries she believes in.
Sara’s greatest joy is seeing people grow and succeed. Her unique quality is a visionary mindset coupled with detail-oriented strategic thinking, which lends itself well to marketing project management.
Sara's passion for people and natural curiosity help to bring out the why and clarity of vision for each mission.
More than business partners, we are friends grounded in faith. Together, we believe marketing can be both powerful and purposeful — helping your business grow while staying true to your values.
Our Core Values
What We Believe
VISION
A world where every small business and purpose-driven organization has the tools, clarity, and confidence to compete—and win—in the digital age. We believe marketing should spark opportunity, fuel impact, and tell the story that connects people to purpose.
mission
To empower small businesses, nonprofits, and faith-driven leaders with AI-powered, strategy-backed marketing that’s clear, accessible, and built to deliver real growth.
Values
Clear is Kind. We cut through noise, tech overwhelm, and empty buzzwords—making marketing simple and actionable.
Results with Integrity
Growth matters, but how you grow matters more. We lead with transparency, ethics, and excellence.
AI + Expert Human Oversight
We leverage the best of technology, but never at the expense of empathy, discernment, and human connection.
Small Business First
We believe the local shop, the nonprofit, the faith-driven founder deserves the same strategies as the big brands—delivered accessibly and affordably.
Speed + Agility
We move fast so you don’t fall behind.
Purpose-Driven Impact
We measure success not just in clicks and conversions, but in the difference our clients make in their communities and industries.
MEET OUR
CO-FOUNDERS
Jennifer christensen
Co-Founder and CEO
