A site that turns visitors into calls, not just a brochure.
- Conversion-first design
- Fast, mobile-first builds
- Analytics + tracking
- Ongoing care plans
MARKETING FOR SMALL BUSINESS
The Marketing Agency That Gets Your Business Found, and Chosen
SparkStory builds websites that convert, gets you found on Google and AI search, and produces the content, social, and ads that keep customers coming, with published prices and impactful results for our clients.
Recent Client Results
122%
more direct bookings for
Welcome Anchorage Tours
TourismFirst 6 months
82%
more non-branded leads for
KLEBS Heating
Home Services12 months
10x
return on ad spend for
Arctic Rose Wellness
Wellness60 days
Growing and Scaling Local Business
- Welcome Anchorage Tours
- Remote Waters
- Wildfork Catering
- Mid Pacific Country Club
- Frontier Waste
- KLEBS Heating
- Stillpoint Woodworks
- Sav-On Flooring
- PNW Steel and Panel
- Aspire Med Spa
- Arctic Rose Wellness
- Platinum Medical
- Anchored In Hope Counseling
- Kingdom Alliance Network
- Noelle Locke Coaching
Serving businesses in Alaska and beyond.
How we work
People recommend businesses they trust. So that's what we build.
Three things we do, in plain terms.
We make a plan before we make anything.
Your website, your posts and your ads should all be doing the same job. Planned together, each one makes the others work better.
We answer the questions people are actually asking.
What does it cost. How long does it take. Who is this not right for. Businesses that answer those out loud get trusted faster – and those are the answers Google and ChatGPT repeat when someone asks for a recommendation.
We only count what makes you money.
Calls, leads and sales. We go through the numbers with you every three months. If something isn't paying for itself, we say so and move the money.
We spent 20 years learning this and built an Inc. 5000 agency on it. Now we do it for Alaska businesses, with the same people on your account the whole way through.
Meet the foundersWhat clients tell us
Three things people say they didn't expect.
These are the reasons clients stay.
Who you work with
You get the owners, not a junior hire.
You work with Jennifer Christensen and Sara Jokela, who own the company. Jennifer built and sold an agency that made the Inc. 5000 list three years running. The people on your first call are the same people on your account a year later.
Meet the team
How the work gets done
We use AI to work faster. People still do the thinking and the writing.
AI helps us with research, building websites and first drafts. A person who knows your business handles your plan, your message, and anything published in your name. That's how a website that costs $10,000 somewhere else costs $2,000 to $5,000 here – and still sounds like you.
Where we are
We live here.
We work in Anchorage. We know what happens to your business in October and what happens in June, how fast word travels here, and how long it takes to be trusted in a town where your customers already know each other.
Where we workEvery Service. One Strategy.
Our solutions
Every service runs from the same strategic plan, because tactics without strategy is how you ended up here.
A Fractional CMO plan built around your goals and budget, the same strategic process that drove an Inc. 5000 agency.
- Fractional CMO leadership
- Market + competitor research
- Channel planning
- Quarterly roadmaps
Show up when buyers ask Google or AI who to hire.
- AI search visibility (ChatGPT, Gemini)
- Local + technical SEO
- Google Business Profile
- Content that ranks
Ads accountable to revenue, not impressions.
- Google Search + Performance Max
- Meta advertising
- Retargeting
- Budget + bid management
Consistent presence that sounds like you, not a template.
- Content calendars
- Community management
- Short-form video
- Reporting that ties to leads
A brand that earns trust before you ever meet.
- Logo and identity
- Brand voice + messaging
- Print and collateral
- Design systems
Stories your customers actually watch and remember.
- Brand films
- Customer stories
- Social cutdowns
- Photography
The Whole Process, Up Front
Three steps. No mystery.
Integrated strategy, compounding growth, in three deliberate steps.
01
Book a Spark Session
Tell us where you are and what's not working. We ask questions and we listen. No slide deck, no pressure.
- An honest read on your marketing right now
- A clear next step, whether you hire us or not
02
Get your plan, in writing
What to do first, how long each piece takes, and what it costs. Built around your budget, not copied from a template.
- What to do first, second and third
- Fixed prices, written down
- What it should bring back, before you spend anything
03
The same people do the work
Whoever you met on the first call runs it. Reports show calls, leads and sales - not likes and views.
- Reports tied to leads and sales
- We sit down together every three months
What You Walk Away With
A plan you could hand to any agency, including ours.
No mystery quotes. No “it depends” phone calls. You'll know what it costs and what it should bring back before you commit to anything.
7X
Our client average ROI is over 7 times their marketing investment.
Double the national average. That is the impact we are making for small businesses we care about.
Jennifer and Sara are more than business partners, they are friends grounded in faith. We They believe marketing can be both powerful and purposeful, and that integrity is not optional.
Client Testimonials
Don't take our word for it
“We've grown tenfold and increased our direct bookings by 200%. If you have the opportunity to work with this team, do it!”
James B.Owner, Welcome Anchorage Tours“A marketing team that is really focused on providing options that are accessible to a small business budget.”
Greg H.Owner, Remote Waters & Stillpoint Woodworks“Understanding the key features I had been asking for, and rebuilding a beautiful new version for me. Such a breath of fresh air!”
Christine A.Owner, Solstice Artworks
Alaska First
Built for businesses that are serious about growth
Alaska small businesses and nonprofits first, plus a select group of national clients who found us by referral.
Tourism & Hospitality
- Welcome Anchorage Tours
- Remote Waters
- Wildfork Catering
- Mid Pacific Country Club
Trades & Home Services
- Frontier Waste
- KLEBS Heating
- Stillpoint Woodworks
- Sav-On Flooring
- PNW Steel and Panel
Wellness & Medical
- Aspire Med Spa
- Arctic Rose Wellness
- Platinum Medical Club
Nonprofit, Faith & Professional Services
- Anchored In Hope Counseling
- Kingdom Alliance Network
- Noelle Locke Coaching
Questions we get asked
The questions that come up on almost every call.
- What is GEO?
- GEO stands for Generative Engine Optimization. In plain terms, it means making sure AI tools like ChatGPT and Gemini recommend your business when somebody asks them who to hire. It works a lot like showing up on Google, except the answer comes back as a recommendation instead of a list of links. More and more people start their search there.
- What does it cost to get found by AI?
- Our GEO program starts at $997 a month. That's the price, not a starting point for haggling. It covers getting recommended by ChatGPT and Gemini, showing up on Google in your area, keeping your Google Business Profile right, and writing the content that makes all of it work.
- How long before I see something?
- Ads can move in a few weeks. Getting found on Google and in AI usually takes three to six months before you can see a trend, and about a year before it really builds. Anyone promising faster is guessing. At your Spark Session we'll tell you which one is likely to move first for your business.
- Do you use AI to write my content?
- We use it for research, building sites and first drafts. A person who knows your business handles your plan, your voice, and anything published in your name. We never publish a story about a real client or patient that a person hasn't written and checked.
- What do you need from me?
- About an hour a month once we're going. More in the first few weeks, while we learn your business and how you talk about your work. Give us access to your accounts and honest answers, and we handle the rest.
- Am I too small for you?
- Most of our clients have between one and twenty employees. If you're smaller than that, a website and getting found are usually the place to start. If you're a lot bigger, we'll tell you and point you somewhere better.
- Who is this not a good fit for?
- If you want us to promise a number we can't back up, or run ads with no plan behind them, we're not the right people for you. We'd rather lose the sale than the trust.
- Am I locked into a long contract?
- No. Our services are all month to month. You stay because the work is paying off, not because a contract says you have to.
- What if it isn't working?
- We sit down every three months, so that question gets asked out loud on a schedule instead of at renewal time. If the plan isn't working, we change the plan. If we're the wrong fit, we'll be the ones to say it.
- Do you only work in Alaska?
- Alaska small businesses and nonprofits come first. We also work with a few clients outside Alaska who came to us by referral. Being in Anchorage is how we know local markets, it isn't a limit on who we can help.
Last Thing
Ready to see what your marketing should be doing?
Book a free strategy call. We'll tell you the truth about what's working, what isn't, and what it would cost to fix , whether you hire us or not.